Len Iorio is a lifelong resident of Allegheny County’s District 12 — a place his family has called home for over 100 years. With deep roots in neighborhoods like Elliott, West End, Overbrook, Brookline, Scott Township, Glendale, and Heidelberg, Len understands the values, concerns, and everyday challenges of the people who live here. It’s where he grew up, where he raised his family, and where he’s committed to making a difference.

Len is a 28-year veteran media strategist and the founder of Truth in Advertising, a firm that has helped shape successful media campaigns across the country. Since 1997, he’s negotiated hundreds of high-value media deals and led statewide efforts in Pennsylvania, Georgia, Arizona, and Utah.

But Len’s most important work has always been close to home. He and his wife Dawn have lived in Heidelberg since 1999, where they raised their two children. A graduate of Chartiers Valley High School and a former Pitt student, Len believes in the power of strong communities, fiscal responsibility, and protecting the working families and seniors who built our neighborhoods.